MOLD

This pertains to the overall shape determined by the Trade Dress Registration made by the brand for each sneaker bearing their logo. Whatever the brand has deemed acceptable to be sold in a retail store is acceptable and deemed authentic PERIOD. Slight differences in shape are irrelevant when determining authenticity for one simple reason, pairs found in retail stores which again is what the brand has deemed authentic are found to have slight differences in shape caused by wear and tear to the equipment used during manufacturing.

MATERIAL

This pertains to the materials that are chosen by contract of the brands Trade Dress Registration. Whatever materials are found on any given specific sneaker and their corresponding box, paper and accessories must be what is registered by the brand.

DESIGN

This pertains to any and all art/writing/shapes/colors/designs etc. that the brand has in each sneakers Trade Dress Registration. Any given sneaker has to match it's brand registrations criteria. Slight positioning differences of these details on each sneaker is permitted to vary depending on the size of the sneaker and even on similar sizes since retail pairs have been found with these inconsistencies... again if the brand deems these differences irrelevant by allowing them to sit on retail shelves then so do we. Slight color differences are also permitted as this has also been seen across retail pairs permitted by the brand. Color hue differences are nothing more then simple manufacturing inconsistencies.

DATA

This pertains to the specific sneaker name/retail price/production dates and any other data found on a shoe which is under the brands Trade Dress Registration contract. This data must match the brands contracted data during the process of authentication.

 

HERE AT SOLE FACTORY WE BELIEVE THAT WHEN IT COMES TO AUTHENTICATION NOT ONLY SHOULD "AUTHENTICATORS" BE 100% TRANSPARENT ABOUT HOW THEY ARE AUTHENTICATING BUT ALSO THAT THEIR METHODS SHOULD ABIDE BY ONE GOLDEN RULE: ONLY THE BRAND THEMSELVES HOLD THE AUTHORITY TO DETERMINE WHAT IS AUTHENTIC... PERIOD! WHILE INDIVIDUALS ARE ENTITLED TO THEIR SUBJECTIVE OPINIONS, WE'LL JUST STICK TO COLD HARD OBJECTIVE FACTS. 

THIS IS WHY MMDD IS THE AUTHENTICATION METHOD OF THE FUTURE. IT HAS ELIMINATED THE ELEMENT OF FLAWED INDIVIDUAL SUBJECTIVE OPINIONS IN EXCHANGE FOR THE BRANDS OBJECTIVE DEFINITION OF THEIR OWN PRODUCT. IT IS THE ONLY METHOD THAT REMAINS CONSISTENT ACROSS THE BOARD REGARDLESS OF WHO IS DOING THE AUTHENTICATION, INCLUDING ALLOWING FOR SLIGHT DIFFERENCES IN DETAILS JUST AS THE BRANDS THEMSELVES ALLOW ON PAIRS THAT SIT ON RETAIL SHELVES.  SO BUY WITH CONFIDENCE. WE ONLY ALLOW WHAT THE BRAND HAS PRE-DEFINED AS AUTHENTIC TO BE SOLD ON OUR PLATFORM. 

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